{"id":7069,"date":"2020-07-06T06:48:57","date_gmt":"2020-07-06T06:48:57","guid":{"rendered":"https:\/\/www.tgdf.org.tr\/en\/?p=7069"},"modified":"2020-07-06T06:54:12","modified_gmt":"2020-07-06T06:54:12","slug":"tgdf-arastirmasi-gida-ve-icecek-sektoru-icin-carpici-ongoruler","status":"publish","type":"post","link":"https:\/\/www.tgdf.org.tr\/en\/tgdf-arastirmasi-gida-ve-icecek-sektoru-icin-carpici-ongoruler\/","title":{"rendered":"TGDF Ara\u015ft\u0131rmas\u0131: G\u0131da ve \u0130\u00e7ecek Sekt\u00f6r\u00fc i\u00e7in \u00e7arp\u0131c\u0131 \u00f6ng\u00f6r\u00fcler"},"content":{"rendered":"

TGDF ve EY-Parthenon\u2019un ger\u00e7ekle\u015ftirdi\u011fi T\u00fcrkiye G\u0131da ve \u0130\u00e7ecek Sanayi Ara\u015ft\u0131rmas\u0131<\/em>\u2019n\u0131n sonu\u00e7lar\u0131na g\u00f6re; sekt\u00f6r liderlerinin yar\u0131s\u0131ndan fazlas\u0131 (%52) sekt\u00f6r\u00fcn 2020 y\u0131l\u0131nda daralaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Ara\u015ft\u0131rmay\u0131 de\u011ferlendiren TGDF Ba\u015fkan\u0131 \u015eemsi Kopuz ise \u201cG\u0131da g\u00fcvencesi, pandeminin do\u011frudan ve dolayl\u0131 etkileriyle daha da \u00f6nem kazand\u0131<\/em>\u201d diye konu\u015ftu.<\/strong><\/p>\n

Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n y\u00fczde 90\u2019\u0131 restoranlar\u0131n zorlanmas\u0131n\u0131 ve otellerin-tatil k\u00f6ylerinin eski performanslar\u0131n\u0131 yakalayamamas\u0131n\u0131, gelecek 6-12 ayl\u0131k d\u00f6nem i\u00e7in en b\u00fcy\u00fck risklerden ikisi olarak g\u00f6r\u00fcyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 85\u2019i ise Ev D\u0131\u015f\u0131 T\u00fcketim (EDT) sekt\u00f6r\u00fcn\u00fcn 2019 performans\u0131n\u0131 ancak 2021 veya sonras\u0131nda yakalayaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor.<\/p>\n

T\u00fcrkiye\u2019de sekt\u00f6r\u00fcn \u00f6nde gelen 58 \u015firketinin \u00fcst d\u00fczey y\u00f6neticileri ile yap\u0131lan anketler sonucu olu\u015fturulan ara\u015ft\u0131rma; sekt\u00f6r\u00fcn COVID-19 salg\u0131n\u0131 \u00f6ncesi ve sonras\u0131 performans\u0131, gelecek \u00f6ng\u00f6r\u00fcleri, sekt\u00f6r\u00fc bekleyen riskler ve bu risklere kar\u015f\u0131 al\u0131nmas\u0131 gereken aksiyonlara \u0131\u015f\u0131k tutuyor.<\/p>\n

Ara\u015ft\u0131rmaya kat\u0131lan \u015firketler; alkols\u00fcz i\u00e7ecek, ambalaj, s\u00fct ve s\u00fct \u00fcr\u00fcnleri, et-tavuk-bal\u0131k \u00fcr\u00fcnleri, at\u0131\u015ft\u0131rmal\u0131k, tar\u0131m ve hububat, g\u0131da bile\u015feni, haz\u0131r g\u0131da-dondurma, baharat, konserve, ekmek ve unlu mamuller, yem, meyve-sebze, bal ve alkoll\u00fc i\u00e7ecek alanlar\u0131nda faaliyet g\u00f6steriyor.<\/p>\n

\"\"<\/p>\n

TGDF Ba\u015fkan\u0131 Kopuz: Turizm ve yeme i\u00e7me sekt\u00f6rlerinin krizi atlatmas\u0131 \u00f6nemli<\/h2>\n

\u201cArtan n\u00fcfus ve de\u011fi\u015fen iklim ko\u015fullar\u0131 nedeniyle h\u00e2lihaz\u0131rda d\u00fcnya g\u00fcndeminin ilk s\u0131ras\u0131nda yer alan \u2018g\u0131da g\u00fcvencesi\u2019, pandeminin do\u011frudan ve dolayl\u0131 etkileriyle daha da \u00f6nem kazand\u0131 ve k\u00fcresel g\u0131da sisteminin k\u0131r\u0131lganl\u0131\u011f\u0131 COVID-19 ile a\u00e7\u0131k\u00e7a g\u00f6zler \u00f6n\u00fcne serildi\u201d diyen TGDF Ba\u015fkan\u0131 \u015eemsi Kopuz, \u015fu de\u011ferlendirmeyi yapt\u0131:<\/p>\n

\u201cTurizm ve yeme i\u00e7me sekt\u00f6rlerinin s\u00fcrd\u00fcr\u00fclebilirli\u011fi ve krizi atlatabilmeleri g\u0131da ve i\u00e7ecek sekt\u00f6r\u00fc i\u00e7in \u00e7ok b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor<\/strong>. Bu konuda t\u00fcm ekosistem payda\u015flar\u0131n\u0131n atmas\u0131 gereken ad\u0131mlar olmakla beraber \u00f6zellikle oteller ve restoranlar eski performanslar\u0131n\u0131 yakalayana kadar COVID-19 etkilerini bertaraf etmeye y\u00f6nelik verilebilecek k\u0131sa \u00e7al\u0131\u015fma \u00f6dene\u011finin ertelenmesi veya finansman sa\u011flanmas\u0131 gibi destekler, dolayl\u0131 olarak g\u0131da ve i\u00e7ecek \u00fcreticilerine de pozitif yans\u0131yacakt\u0131r.<\/p>\n

G\u0131da ve i\u00e7ecek sekt\u00f6r \u015firketlerinin bu d\u00f6nemde otel, restoran, kafe gibi ev d\u0131\u015f\u0131 t\u00fcketim kaynakl\u0131 ciro d\u00fc\u015f\u00fc\u015flerini bertaraf etmek \u00fczere de talebin artt\u0131\u011f\u0131 t\u00fcketici taraf\u0131ndaki de\u011fi\u015fimleri g\u00f6zlemlemeleri ve uzun d\u00f6nemli stratejilerini korusalar da k\u0131sa vadede \u00fcr\u00fcn ve kanal \u00e7e\u015fitlendirmelerine gitmeleri faydal\u0131 olacakt\u0131r.\u201d<\/p>\n

\u00a0\"\"<\/p>\n

Kay\u0131plar y\u0131l sonundan \u00f6nce telafi edilemeyecek<\/h2>\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re; sekt\u00f6r\u00fcn yakla\u015f\u0131k %75\u2019i salg\u0131ndan \u00f6nce 2020 y\u0131l\u0131 ba\u015f\u0131nda enflasyon oran\u0131nda ya da \u00fczerinde b\u00fcy\u00fcme g\u00f6steriyordu. Salg\u0131n etkilerinin g\u00f6r\u00fclmeye ba\u015flad\u0131\u011f\u0131 Mart ve Nisan aylar\u0131 i\u00e7in \u015firketlerin %43\u2019\u00fc cirolar\u0131n\u0131n azald\u0131\u011f\u0131n\u0131 belirtiyor. Cirosu azalan kat\u0131l\u0131mc\u0131lar cirolar\u0131n\u0131n ortalama %26 d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ifade ediyor.<\/p>\n

Sonu\u00e7lar, \u015firketlerin, pandeminin 4. \u00e7eyrek ve sonras\u0131nda sona erece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. Salg\u0131n s\u00fcrecinde ciro kayb\u0131 ya\u015fayan \u015firketlerin \u00e7o\u011funlu\u011fu cirolar\u0131n\u0131n 6 aydan \u00f6nce toparlanmayaca\u011f\u0131n\u0131, ciro art\u0131\u015f\u0131 ya\u015fayanlarsa salg\u0131n \u00f6ncesi seviyelerine geri d\u00f6neceklerini d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

Cirolar\u0131n\u0131n bu d\u00f6nemde artt\u0131\u011f\u0131n\u0131 belirtenlerin yakla\u015f\u0131k yar\u0131s\u0131 ise talepteki art\u0131\u015f\u0131n eski seviyelere veya daha alt\u0131na gelece\u011fini \u00f6ng\u00f6r\u00fcrken, di\u011fer yar\u0131s\u0131 bu art\u0131\u015f\u0131n kal\u0131c\u0131 olmas\u0131n\u0131, hatta daha da g\u00fc\u00e7lenmesini bekliyor. Kat\u0131l\u0131mc\u0131lar\u0131n %38\u2019i t\u00fcketici davran\u0131\u015flar\u0131ndaki de\u011fi\u015fimin uzun vadede kal\u0131c\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc belirtiyor.<\/p>\n

2020 y\u0131l\u0131 b\u00fcy\u00fcme beklentileri olumsuz<\/h2>\n

Sekt\u00f6r\u00fcn 2020 t\u00fcm y\u0131l b\u00fcy\u00fcme beklentilerine bak\u0131ld\u0131\u011f\u0131nda, kat\u0131l\u0131mc\u0131lar\u0131n %52\u2019si sekt\u00f6r\u00fcn daralaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcrken; yakla\u015f\u0131k %20\u2019si 2020 sekt\u00f6r b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn ge\u00e7ti\u011fimiz y\u0131lla ayn\u0131 olmas\u0131n\u0131 bekliyor. Sekt\u00f6r\u00fcn daralaca\u011f\u0131n\u0131 bekleyen y\u00f6neticiler, t\u00fcm y\u0131l i\u00e7in daralman\u0131n ortalama %10-15 seviyesinde olaca\u011f\u0131n\u0131 tahmin ediyor.<\/p>\n

En b\u00fcy\u00fck riskler; EDT\u2019de ya\u015fanabilecek sorunlar, finansman ve nakit y\u00f6netimi<\/h2>\n

Ara\u015ft\u0131rmaya kat\u0131lan sekt\u00f6r liderlerinin %90\u2019\u0131 restoranlar\u0131n zorlanmas\u0131n\u0131 ve otellerin-tatil k\u00f6ylerinin eski performanslar\u0131n\u0131 yakalayamamas\u0131n\u0131 gelecek 6-12 ayl\u0131k d\u00f6nem i\u00e7in en b\u00fcy\u00fck risklerden ikisi olarak g\u00f6r\u00fcyor. Bununla birlikte bir\u00e7ok zincir g\u0131da i\u015fletmesinin cirolar\u0131n\u0131n \u00f6nemli bir k\u0131sm\u0131n\u0131 elde etti\u011fi AVM ma\u011fazalar\u0131n\u0131n, eski performanslar\u0131n\u0131 yakalayamamas\u0131 da her 5 kat\u0131l\u0131mc\u0131dan 4\u2019\u00fcn\u00fcn sekt\u00f6r i\u00e7in bekledi\u011fi riskler aras\u0131nda yer al\u0131yor.<\/p>\n

Kat\u0131l\u0131mc\u0131lar\u0131n %85\u2019i otel, restoran ve kafeleri kapsayan EDT sekt\u00f6r\u00fcn\u00fcn 2019 performans\u0131n\u0131 ancak 2021 veya sonras\u0131nda yakalayaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Ara\u015ft\u0131rma sonu\u00e7lar\u0131, nakit y\u00f6netimi ve kredi limitlerinin geni\u015fletilememesinin de, sekt\u00f6r\u00fc bekleyen riskler aras\u0131nda en \u00fcst s\u0131ralarda yer ald\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/p>\n

Sekt\u00f6r liderlerinin %43\u2019\u00fc bu d\u00f6nemde de\u011fi\u015fken giderlerinde bir art\u0131\u015f ya\u015fand\u0131\u011f\u0131n\u0131 ifade ediyor. Tedarik zinciri ve lojisti\u011fe y\u00f6nelik sorunlara ili\u015fkin beklenen en b\u00fcy\u00fck riskin, tedarik\u00e7ilerin batmas\u0131 ve bu sebeple hammadde veya ara madde tedarikinde s\u0131k\u0131nt\u0131lar ya\u015fanmas\u0131 oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<\/p>\n

Ara\u015ft\u0131rman\u0131n \u00f6n sonu\u00e7 raporunu okumak i\u00e7in buraya t\u0131klayabilirsiniz<\/a><\/strong>...<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

TGDF ve EY-Parthenon\u2019un ger\u00e7ekle\u015ftirdi\u011fi T\u00fcrkiye G\u0131da ve \u0130\u00e7ecek Sanayi Ara\u015ft\u0131rmas\u0131\u2019n\u0131n sonu\u00e7lar\u0131na g\u00f6re; sekt\u00f6r liderlerinin yar\u0131s\u0131ndan fazlas\u0131 (%52) sekt\u00f6r\u00fcn 2020 y\u0131l\u0131nda daralaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Ara\u015ft\u0131rmay\u0131 de\u011ferlendiren TGDF Ba\u015fkan\u0131 \u015eemsi Kopuz ise \u201cG\u0131da g\u00fcvencesi, pandeminin do\u011frudan ve dolayl\u0131 etkileriyle daha da \u00f6nem kazand\u0131\u201d diye konu\u015ftu. Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n y\u00fczde 90\u2019\u0131 restoranlar\u0131n zorlanmas\u0131n\u0131 ve otellerin-tatil k\u00f6ylerinin eski performanslar\u0131n\u0131 yakalayamamas\u0131n\u0131, gelecek […]<\/p>\n","protected":false},"author":1440,"featured_media":6685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194],"tags":[472,433,479,480,347,346,112],"class_list":["post-7069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basin-bulteni","tag-472","tag-covid19","tag-dis-ticaret","tag-gida-ve-tarim-urunleri","tag-ihracat","tag-ithalat","tag-tgdf"],"_links":{"self":[{"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/posts\/7069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/users\/1440"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/comments?post=7069"}],"version-history":[{"count":0,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/posts\/7069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/media\/6685"}],"wp:attachment":[{"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/media?parent=7069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/categories?post=7069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/tags?post=7069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}