{"id":6922,"date":"2020-05-15T15:43:57","date_gmt":"2020-05-15T15:43:57","guid":{"rendered":"https:\/\/www.tgdf.org.tr\/en\/?p=6922"},"modified":"2020-05-16T16:53:54","modified_gmt":"2020-05-16T16:53:54","slug":"covid-19-sonrasi-nakit-ve-finansman-yonetimi","status":"publish","type":"post","link":"https:\/\/www.tgdf.org.tr\/en\/covid-19-sonrasi-nakit-ve-finansman-yonetimi\/","title":{"rendered":"COVID-19 Sonras\u0131 Nakit ve Finansman Y\u00f6netimi"},"content":{"rendered":"<p style=\"text-align: justify;\"><em><strong>TGDF Akademi COVID-19 Konferanslar\u0131n\u0131n konu\u011fu EY T\u00fcrkiye Kurumsal Finansman \u015eirket Orta\u011f\u0131 Demet \u00d6zdemir oldu. \u00d6zdemir nakit y\u00f6netimini do\u011fru yapan \u015firketlerin salg\u0131n s\u00fcrecini daha kolay atlatacaklar\u0131n\u0131 ifade ederek bunun i\u00e7in yap\u0131lmas\u0131 gerekenleri s\u0131ralad\u0131.<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">Demet \u00d6zdemir COVID-19\u2019un \u015firketleri \u201cbug\u00fcn, yar\u0131n ve yar\u0131ndan sonra\u201d olmak \u00fczere \u00fc\u00e7 ana fazda etkiledi\u011fini s\u00f6yledi. Konu\u015fmas\u0131nda \u015firketlerin yar\u0131na nas\u0131l haz\u0131rlanaca\u011f\u0131 sorusunu cevaplayan \u00d6zdemir, pandemiden \u00e7\u0131kabilmek i\u00e7in sa\u011fl\u0131ktan sonra en \u00f6nemli konunun nakit ak\u0131\u015f\u0131 oldu\u011funu belirtti. \u00d6zdemir\u2019in sunumundan sat\u0131r ba\u015flar\u0131 \u015f\u00f6yle:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6923 aligncenter\" src=\"https:\/\/www.tgdf.org.tr\/en\/wp-content\/uploads\/2020\/05\/demet_ozdemir.jpg\" alt=\"\" width=\"750\" height=\"421\" \/><\/p>\n<h2 style=\"text-align: left;\"><strong>Demet \u00d6zdemir: \u201c\u0130\u015fletmelerin s\u00fcreklili\u011fini sa\u011flayabilmek i\u00e7in en \u00f6nemli konu nakit ak\u0131\u015f\u0131d\u0131r\u201d<\/strong><\/h2>\n<p style=\"text-align: justify;\">\u201cCOVID-19 \u015firketleri \u00fc\u00e7 ana fazda etkiledi: Bug\u00fcn, yar\u0131n ve yar\u0131ndan sonra. Bug\u00fcn denilen k\u0131s\u0131m sa\u011fl\u0131k y\u00f6netimi, personelin \u00f6nceli\u011fi, hijyenin korunmas\u0131, g\u00fcvenlik \u00f6nlemlerinin al\u0131nmas\u0131. \u015eirketler bir yang\u0131nla kar\u015f\u0131 kar\u015f\u0131yayd\u0131lar ve baz\u0131lar\u0131 bunu s\u00f6nd\u00fcrd\u00fcler baz\u0131lar\u0131 hala bununla u\u011fra\u015f\u0131yor.<\/p>\n<p style=\"text-align: justify;\">Yang\u0131n s\u00f6nd\u00fckten sonra k\u00fcllerle ne yap\u0131lacak, ba\u015fka bir deyi\u015fle yar\u0131na nas\u0131l haz\u0131rlan\u0131lacak a\u015famas\u0131 geldi. Pandemiden \u00e7\u0131kabilmek, i\u015fletmelerin s\u00fcreklili\u011fini sa\u011flayabilmek i\u00e7in sa\u011fl\u0131ktan sonra en \u00f6nemli konu nakit ak\u0131\u015f\u0131d\u0131r.\u201d<\/p>\n<h2 style=\"text-align: left;\">\u201c\u0130\u015fletmelerin kar odakl\u0131 i\u015fletmeden nakit odakl\u0131 i\u015fletmeye d\u00f6n\u00fc\u015fmesi gerekiyor\u201d<\/h2>\n<p style=\"text-align: justify;\">\u201c\u0130\u015fletmelerin kar odakl\u0131 i\u015fletmeden nakit odakl\u0131 i\u015fletmeye d\u00f6n\u00fc\u015fmesi gerekiyor. Nakit do\u011fru y\u00f6netilebilir ve maksimize edilebilirse \u015firket ayakta kalabilir, finansal varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrebilir, bu zorlu d\u00f6nemden ba\u015far\u0131yla \u00e7\u0131kma f\u0131rsat\u0131n\u0131 elde edebilir.<\/p>\n<p style=\"text-align: justify;\">COVID-19 \u00f6ncesinde nakit odakl\u0131 sisteme ge\u00e7mi\u015f olan firmalar krizi daha iyi y\u00f6netti. Baz\u0131 firmalar ise bunu krizle beraber uygulamaya ba\u015flad\u0131lar. Bu d\u00f6nem i\u00e7in nakdi tek elden y\u00f6netmek, merkezi bir pozisyona teslim etmek \u00e7ok \u00f6nemli. Bu \u015fekilde b\u00fcy\u00fck i\u015fletmenin tamam\u0131nda likiditenin s\u0131k\u0131\u015fmakta oldu\u011fu alanlar g\u00f6r\u00fclebilir, an\u0131nda ve zaman\u0131nda \u00e7\u00f6z\u00fclebilirse likidite maksimum seviyeye ula\u015fabilir.\u201d<\/p>\n<h2 style=\"text-align: left;\">\u201cNakit maksimizasyonu i\u00e7in bilan\u00e7oda yer alan kalemlerin tek tek g\u00f6zden ge\u00e7irilmesi gerekli\u201d<\/h2>\n<p style=\"text-align: justify;\">\u201cNakit maksimizasyonu i\u00e7in d\u0131\u015f kaynaklara gitmeden \u00f6nce bilan\u00e7oda yer alan kalemlerin tek tek incelenmesi gereklidir. Her bir ticari alaca\u011f\u0131n, mevcut s\u00f6zle\u015fmelerin, tahsilat ko\u015fullar\u0131n\u0131n tekrar g\u00f6zden ge\u00e7irilmesi; gerekirse faturaland\u0131rmalar\u0131n h\u0131zland\u0131r\u0131lmas\u0131; m\u00fc\u015fteriye iskonto verilmesi gibi \u00e7\u00f6z\u00fcmlerle nakit temin etme f\u0131rsat\u0131 yakalanabilir.<\/p>\n<p style=\"text-align: justify;\">Ayn\u0131 g\u00f6zden ge\u00e7irme ticari bor\u00e7lara da uygulanmal\u0131d\u0131r. Otomatik \u00f6demeleri durdurmak, devletin verdi\u011fi erteleme imkanlar\u0131n\u0131 kullanmak, mutlaka elzem olan bor\u00e7lar\u0131 \u00f6demek, \u00f6deme yapma s\u0131kl\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcrmek gerekli. Tedarik zincirinin bir k\u0131sm\u0131na erteleme yap\u0131lmas\u0131, iskonto imkanlar\u0131n\u0131n ara\u015ft\u0131r\u0131lmas\u0131 nakit maksimizasyonu a\u00e7\u0131s\u0131ndan fayda sa\u011flayacakt\u0131r.\u201d<\/p>\n<h2 style=\"text-align: left;\">\u201c\u015eirketler mevcut i\u015f modellerini g\u00f6zden ge\u00e7irmeli\u201d<\/h2>\n<p style=\"text-align: justify;\">\u201cPandemi s\u00fcreci ge\u00e7ecek. Bu s\u00fcreci sa\u011fl\u0131kl\u0131 bi\u00e7imde atlataca\u011f\u0131z. Bu d\u00f6nemin finansal olarak da sa\u011fl\u0131kl\u0131 bi\u00e7imde atlatan firmalar pazarda olu\u015facak bo\u015fluklar\u0131 de\u011ferlendirecek. Biz onlarca ekonomik krizden ge\u00e7tik. Her bir kriz sonras\u0131nda farkl\u0131 bo\u015fluklar, farkl\u0131 f\u0131rsatlar olu\u015ftu. Bunlar\u0131 de\u011ferlendirebilmeyi m\u00fcmk\u00fcn k\u0131lan tek \u015fey nakit varl\u0131\u011f\u0131 ve finansman g\u00fcc\u00fcd\u00fcr. \u015eirketler i\u015f modellerini yenilemeli, mevcut i\u015f modelleri yeniden g\u00f6zden ge\u00e7irilmelidir. De\u011fi\u015fen sekt\u00f6r ve t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131yla beraber nelerin de\u011fi\u015ftirilip d\u00f6n\u00fc\u015ft\u00fcr\u00fclece\u011fine karar verilmesi ve pandemi sonras\u0131nda haz\u0131r olunmas\u0131 gereklidir.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6924 aligncenter\" src=\"https:\/\/www.tgdf.org.tr\/en\/wp-content\/uploads\/2020\/05\/rint_akyuz.jpg\" alt=\"\" width=\"750\" height=\"421\" \/><\/p>\n<p style=\"text-align: justify;\">Konferansa kat\u0131lan TGDF Ba\u015fkan Vekili Rint Aky\u00fcz de g\u0131da sekt\u00f6r\u00fcn\u00fcn COVID-19 ile ortaya \u00e7\u0131kan sorunlar\u0131na de\u011findi. Sekt\u00f6r\u00fcn durumunun d\u0131\u015far\u0131dan g\u00f6r\u00fcnd\u00fc\u011f\u00fc gibi iyi olmad\u0131\u011f\u0131n\u0131 belirten Aky\u00fcz, %50 talep daralmas\u0131 ile kar\u015f\u0131 kar\u015f\u0131ya olundu\u011funu vurgulad\u0131:<\/p>\n<h2 style=\"text-align: left;\"><strong>Rint Aky\u00fcz: \u201cCOVID-19 sonras\u0131 sekt\u00f6r %50 talep daralmas\u0131 ile kar\u015f\u0131 kar\u015f\u0131ya\u201d<\/strong><\/h2>\n<p style=\"text-align: justify;\">Ya\u015fanan kriz sonras\u0131nda g\u0131da sekt\u00f6r\u00fc tarladan sofraya tedarik zincirini k\u0131rd\u0131rmad\u0131. G\u0131da sekt\u00f6r\u00fc nakit \u00fcreten bir sekt\u00f6r. Ancak durum d\u0131\u015far\u0131dan g\u00f6r\u00fcnd\u00fc\u011f\u00fc gibi de\u011fil. COVID-19 sonras\u0131 sekt\u00f6r %50 talep daralmas\u0131 ile kar\u015f\u0131 kar\u015f\u0131ya. Bu k\u00fc\u00e7\u00fck bir oran de\u011fil. Haz\u0131rl\u0131kl\u0131 olmak laz\u0131m. Bunun i\u00e7in nakit y\u00f6netimi \u00f6nemli.<\/p>\n<p style=\"text-align: justify;\">Ayr\u0131ca ev d\u0131\u015f\u0131 t\u00fcketim sekt\u00f6r\u00fcnde ciddi problem var. Oteller, restoranlar, kafeler ciddi birer t\u00fcketim kanal\u0131 ve bunlar \u015fu anda \u00e7al\u0131\u015fm\u0131yor. Ne zaman aktif hale gelecekler, ne kadar kapasiteyle \u00e7al\u0131\u015facaklar bu da bilinmiyor. Nakit ak\u0131\u015f\u0131 s\u0131f\u0131r. \u0130\u015fsizlik b\u00fcy\u00fck. \u00d6zellikle KOB\u0130\u2019ler boyutunda b\u00fcy\u00fck s\u0131k\u0131nt\u0131 var. EDT sekt\u00f6r\u00fcne hizmet veren fabrikalar \u015fu anda kapal\u0131. Onlara mal tedarik edenlerde s\u0131k\u0131nt\u0131 var. Ciddi nakit s\u0131k\u0131\u015fmas\u0131 var. Bu basit bir sorun de\u011fil. Bu nedenle g\u0131da sekt\u00f6r\u00fc d\u0131\u015far\u0131dan g\u00f6r\u00fcld\u00fc\u011f\u00fc kadar \u015fansl\u0131 bir sekt\u00f6r de\u011fil. Her \u00f6n\u00fcne gelene her istenilen fiyattan mal sat\u0131l\u0131yor gibi bir g\u00f6r\u00fcnt\u00fc olu\u015fturuldu ama durum \u00f6yle de\u011fil.<\/p>\n<h2 style=\"text-align: justify;\">\u201cSekt\u00f6r\u00fcn kontrol etmesi gereken en \u00f6nemli \u015fey nakit\u201d<\/h2>\n<p style=\"text-align: justify;\">Sekt\u00f6r\u00fcn bu d\u00f6nemde en b\u00fcy\u00fck kontrol etmesi gereken \u015fey nakit. \u00d6zellikle EDT sekt\u00f6r\u00fcnde bu nakit sorunu \u00e7ok ciddi. Bunun d\u0131\u015f\u0131ndaki kanallarda da nakit sorunu var. \u00c7\u00fcnk\u00fc bir yerde hem d\u00f6vizin nereye gidece\u011fi konusu muallaktayken, \u00f6b\u00fcr tarafta sistemin ne zaman yerine oturaca\u011f\u0131 belli de\u011fil. Yani bir sanayicinin en \u00f6nemli silah\u0131 olan \u00f6ng\u00f6r\u00fclebilirlik \u015fu anda yok. Bu sadece g\u0131da sekt\u00f6r\u00fc i\u00e7in de\u011fil, herkes i\u00e7in b\u00f6yle.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/GDodRQC1oUg\" width=\"750\" height=\"421\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TGDF Akademi COVID-19 Konferanslar\u0131n\u0131n konu\u011fu EY T\u00fcrkiye Kurumsal Finansman \u015eirket Orta\u011f\u0131 Demet \u00d6zdemir oldu. \u00d6zdemir nakit y\u00f6netimini do\u011fru yapan \u015firketlerin salg\u0131n s\u00fcrecini daha kolay atlatacaklar\u0131n\u0131 ifade ederek bunun i\u00e7in yap\u0131lmas\u0131 gerekenleri s\u0131ralad\u0131. Demet \u00d6zdemir COVID-19\u2019un \u015firketleri \u201cbug\u00fcn, yar\u0131n ve yar\u0131ndan sonra\u201d olmak \u00fczere \u00fc\u00e7 ana fazda etkiledi\u011fini s\u00f6yledi. Konu\u015fmas\u0131nda \u015firketlerin yar\u0131na nas\u0131l haz\u0131rlanaca\u011f\u0131 sorusunu cevaplayan [&hellip;]<\/p>\n","protected":false},"author":1440,"featured_media":6925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"class_list":["post-6922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faaliyetlerimiz"],"_links":{"self":[{"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/posts\/6922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/users\/1440"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/comments?post=6922"}],"version-history":[{"count":0,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/posts\/6922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/media\/6925"}],"wp:attachment":[{"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/media?parent=6922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/categories?post=6922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/tags?post=6922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}