{"id":6908,"date":"2020-05-15T16:00:21","date_gmt":"2020-05-15T16:00:21","guid":{"rendered":"https:\/\/www.tgdf.org.tr\/en\/?p=6908"},"modified":"2020-05-23T13:43:19","modified_gmt":"2020-05-23T13:43:19","slug":"covid-19-sonrasi-isik-orta-dogudan-yukselir-mi","status":"publish","type":"post","link":"https:\/\/www.tgdf.org.tr\/en\/covid-19-sonrasi-isik-orta-dogudan-yukselir-mi\/","title":{"rendered":"COVID-19 Sonras\u0131 I\u015f\u0131k Orta Do\u011fu\u2019dan Y\u00fckselir mi?"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><em>TGDF Akademi\u2019nin d\u00fczenledi\u011fi \u201cCOVID-19 Sonras\u0131 I\u015f\u0131k Orta Do\u011fu\u2019dan Y\u00fckselir mi?\u201d Konferans\u0131\u2019n\u0131n konu\u011fu Al Safi Danone CEO\u2019su Tolga Sezer oldu. Orta Do\u011fu ve K\u00f6rfez B\u00f6lgesi ile ilgili deneyimlerini aktaran Sezer, COVID-19 s\u00fcrecinin b\u00f6lgeyi nas\u0131l etkiledi\u011fini ve T\u00fcrkiye\u2019deki \u00fcreticilerin de\u011ferlendirebilece\u011fi \u00f6nemli f\u0131rsatlar\u0131 anlatt\u0131. <\/em><\/strong><\/p>\n<h2><strong>Tolga Sezer: COVID-19 tam anlam\u0131yla bir devrim<\/strong><\/h2>\n<p style=\"text-align: justify;\">COVID-19\u2019u \u201cTam anlam\u0131yla bir devrim\u201d olarak nitelendiren Sezer, \u201cPandeminin kimsenin risk haritas\u0131nda yer ald\u0131\u011f\u0131n\u0131 zannetmiyorum, herkes haz\u0131rl\u0131ks\u0131z yakaland\u0131. Bu nedenle i\u00e7inden ge\u00e7ti\u011fimiz d\u00f6nemde ilk \u00f6\u011freti, pandeminin ger\u00e7ek olmas\u0131.<\/p>\n<p style=\"text-align: justify;\">\u0130kinci \u00f6nemli nokta da dijitalle\u015fmenin \u00f6nemli. Bu platformlar\u0131 kullanamayan \u015firketler \u00e7ok zorland\u0131lar. \u00dc\u00e7\u00fcnc\u00fc nokta da sa\u011fl\u0131k. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde ileti\u015fimde ve \u00fcr\u00fcnlerde sa\u011fl\u0131k konsepti, sa\u011fl\u0131kl\u0131 \u00fcr\u00fcnler \u00e7ok b\u00fcy\u00fck \u00f6nem arz edecekler.<\/p>\n<p style=\"text-align: justify;\">Bu konsepti b\u00fcnyesinde bar\u0131nd\u0131ran \u015firketler \u00f6nemli bir avantaj sa\u011flayacak. D\u00f6rd\u00fcnc\u00fc olarak bu bir kabu\u011fa \u00e7ekilme d\u00f6nemi denebilir. Bir\u00e7ok t\u00fcketici ve aile kabu\u011funa \u00e7ekildi. Bu bir travma olarak da tan\u0131mlanabilir. T\u00fcketici davran\u0131\u015flar\u0131 da bundan etkilenecek.<\/p>\n<p style=\"text-align: justify;\">Otorite tan\u0131m\u0131na da dikkat etmemiz gerekiyor. Art\u0131k otoritenin yeni bir tan\u0131m\u0131 olacak. \u015eu anda Orta Do\u011fu\u2019da haber kanallar\u0131ndan, ajanslardan ziyade H\u00fck\u00fcmetin ve Bakanl\u0131klar\u0131n Twitter hesaplar\u0131 takip ediliyor\u201d diye konu\u015ftu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6916 aligncenter\" src=\"https:\/\/www.tgdf.org.tr\/en\/wp-content\/uploads\/2020\/05\/Snapshot-29.png\" alt=\"\" width=\"766\" height=\"431\" \/><\/p>\n<h2><strong>\u201cT\u00fcrk \u00fcreticilerin pazara girmesi i\u00e7in \u00f6nemli f\u0131rsatlar var\u201d<\/strong><\/h2>\n<p style=\"text-align: justify;\">Suudi Arabistan\u2019\u0131n petrol fiyatlar\u0131 ve COVID-19 nedeniyle ekonomik a\u00e7\u0131dan \u00e7ok farkl\u0131 bir d\u00f6neme girdi\u011fini s\u00f6yleyen Sezer, \u015funlar\u0131 aktard\u0131:<\/p>\n<p style=\"text-align: justify;\">\u201cB\u00f6lgede baz\u0131 ekonomik tedbirler al\u0131nd\u0131. Bir ay i\u00e7erisinde %5 olan KDV\u2019nin %15\u2019e \u00e7\u0131kar\u0131laca\u011f\u0131 a\u00e7\u0131kland\u0131. G\u0131da tedariki konusundaki stratejiler g\u00f6zden ge\u00e7irilecek. Bunu yaparken de s\u00fcrd\u00fcr\u00fclebilir aksiyonlar almay\u0131 hedefliyorlar. Bu s\u00fcrecin T\u00fcrkiye\u2019deki \u00fcreticiler i\u00e7in \u00f6nemli f\u0131rsatlar yarataca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. B\u00f6lgenin T\u00fcrk \u00fcreticisine bak\u0131\u015f\u0131 olumlu. Art\u0131k T\u00fcrkiye\u2019ye daha da farkl\u0131 bir g\u00f6zle bakmak zorundalar. Burada b\u00fcy\u00fck bir potansiyel var. \u0130\u015f hacmi \u00e7ok farkl\u0131 noktalara gelebilir.<\/p>\n<p style=\"text-align: justify;\">Mesela Suudi Arabistan\u2019da b\u00fcy\u00fck say\u0131da hayvan ithalat\u0131 yapmay\u0131 d\u00fc\u015f\u00fcnm\u00fcyorlar. Bunun yerine et ticaretine entegre olup, buradan haz\u0131r et ithalat\u0131n\u0131 hedefliyorlar. Bu \u00f6nemli bir \u00f6rnek.<\/p>\n<p style=\"text-align: justify;\">\u00d6n\u00fcm\u00fczdeki d\u00f6nemde tar\u0131m, katma de\u011ferli \u00fcretim, sa\u011fl\u0131kl\u0131 \u00fcr\u00fcnler, organik \u00e7ok \u00f6nemli olacak. T\u00fcrk \u00fcreticisinin s\u0131rt\u0131n\u0131 s\u0131vazlamak, bu f\u0131rsatlar i\u00e7in cesaretlendirmek laz\u0131m. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde i\u015f hacmi enteresan boyutlara gelecek.<\/p>\n<p style=\"text-align: justify;\">Burada do\u011fru ki\u015filerle i\u015f yapmak laz\u0131m. Bir bilene mutlaka sormakta fayda var. Do\u011fru ki\u015fi, do\u011fru ortak ve do\u011fru i\u015fbirli\u011finin \u00e7ok daha uzun \u00f6m\u00fcrl\u00fc sonu\u00e7lar verece\u011fini d\u00fc\u015f\u00fcn\u00fcyorum.\u201d<\/p>\n<h2><strong>\u201cT\u00fcketici taleplerindeki de\u011fi\u015fim izlenmeli\u201d<\/strong><\/h2>\n<p style=\"text-align: justify;\">K\u00f6rfez B\u00f6lgesinde ve d\u00fcnya genelindeki t\u00fcketicilerle ilgili de enteresan de\u011fi\u015fiklikler oldu\u011fundan s\u00f6z eden Sezer, \u015funlar\u0131 ekledi:<\/p>\n<p style=\"text-align: justify;\">\u201cCOVID-19 sonras\u0131nda t\u00fcketici ihtiya\u00e7lar\u0131nda neler de\u011fi\u015fti\u011fine bakmam\u0131z gerekiyor. Kesinlikle t\u00fcketicinin bir g\u00fcven talebi var. Bu \u00e7ok ciddi bir \u015fekilde ortaya \u00e7\u0131kt\u0131. Sa\u011fl\u0131kl\u0131 \u00fcr\u00fcnlere de \u00e7ok ciddi bir y\u00f6nelim s\u00f6z konusu.<\/p>\n<p style=\"text-align: justify;\">Ba\u011f\u0131\u015f\u0131kl\u0131\u011f\u0131 destekleyen birtak\u0131m \u00fcr\u00fcn ve konseptlere de ciddi bir talep var. Organikte de b\u00fcy\u00fck bir f\u0131rsat var. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde t\u00fcketiciler \u00fcr\u00fcnlerde ekstra bir g\u00fcvenlik beklentisi i\u00e7erisinde olacak. Ambalaj g\u00fcvenli\u011fi ve hijyen kontrollerinin daha \u00fcst d\u00fczeyde ger\u00e7ekle\u015fmesi s\u00f6z konusu olabilir.\u201d<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/SdF2bWRngTg\" width=\"807\" height=\"454\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TGDF Akademi\u2019nin d\u00fczenledi\u011fi \u201cCOVID-19 Sonras\u0131 I\u015f\u0131k Orta Do\u011fu\u2019dan Y\u00fckselir mi?\u201d Konferans\u0131\u2019n\u0131n konu\u011fu Al Safi Danone CEO\u2019su Tolga Sezer oldu. Orta Do\u011fu ve K\u00f6rfez B\u00f6lgesi ile ilgili deneyimlerini aktaran Sezer, COVID-19 s\u00fcrecinin b\u00f6lgeyi nas\u0131l etkiledi\u011fini ve T\u00fcrkiye\u2019deki \u00fcreticilerin de\u011ferlendirebilece\u011fi \u00f6nemli f\u0131rsatlar\u0131 anlatt\u0131. Tolga Sezer: COVID-19 tam anlam\u0131yla bir devrim COVID-19\u2019u \u201cTam anlam\u0131yla bir devrim\u201d olarak nitelendiren [&hellip;]<\/p>\n","protected":false},"author":1440,"featured_media":6911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[468,119,347,346,470,469,345,467],"class_list":["post-6908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faaliyetlerimiz","tag-al-safi-donone","tag-gida","tag-ihracat","tag-ithalat","tag-korfez-ulkeleri","tag-orta-dogu","tag-ticaret","tag-tolga-sezer"],"_links":{"self":[{"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/posts\/6908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/users\/1440"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/comments?post=6908"}],"version-history":[{"count":0,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/posts\/6908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/media\/6911"}],"wp:attachment":[{"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/media?parent=6908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/categories?post=6908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/en\/wp-json\/wp\/v2\/tags?post=6908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}