{"id":6991,"date":"2020-05-22T13:00:33","date_gmt":"2020-05-22T13:00:33","guid":{"rendered":"https:\/\/www.tgdf.org.tr\/chn\/?p=6991"},"modified":"2020-05-23T13:41:51","modified_gmt":"2020-05-23T13:41:51","slug":"covid-19-sonrasi-sekerli-mamul-sektoru-nereye-gidiyor","status":"publish","type":"post","link":"https:\/\/www.tgdf.org.tr\/chn\/covid-19-sonrasi-sekerli-mamul-sektoru-nereye-gidiyor\/","title":{"rendered":"COVID-19 Sonras\u0131 \u015eekerli Mamul Sekt\u00f6r\u00fc Nereye Gidiyor?"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><em>TGDF Akademi\u2019nin COVID-19 Konferanslar\u0131 serisinde \u015fekerli mamul sekt\u00f6r\u00fc incelendi. \u015eekerli mamul sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen isimleri, salg\u0131n\u0131n sekt\u00f6re etkilerini de\u011ferlendirerek \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te yap\u0131lmas\u0131 gerekenler konusunda dinleyicileri ayd\u0131nlatt\u0131.<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">\u015eekerli mamul sekt\u00f6r\u00fc \u00f6zellikle ihracat a\u00e7\u0131s\u0131ndan T\u00fcrk g\u0131da sanayiinin en \u00f6nemli alt sekt\u00f6rlerinden biri. T\u00dc\u0130K verilerine g\u00f6re 2018 y\u0131l\u0131nda \u015fekerli mamul \u00fcretim de\u011feri 11,7 milyar TL oldu. Salg\u0131na ra\u011fmen gerileme g\u00f6stermeyen sekt\u00f6r ihracat\u0131 2020 y\u0131l\u0131n\u0131n ilk \u00fc\u00e7 ay\u0131nda 261,9 milyon dolar olarak ger\u00e7ekle\u015fti. Bu \u015fekilde sekt\u00f6r ge\u00e7ici verilere g\u00f6re y\u0131l\u0131n ilk \u00fc\u00e7 ay\u0131nda 233,7 milyon dolar d\u0131\u015f ticaret fazlas\u0131 vermi\u015f oldu.<\/p>\n<p style=\"text-align: justify;\">TGDF Akademi\u2019nin d\u00fczenledi\u011fi, moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc TGDF ve \u015eemad Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u015eemsi Kopuz\u2019un y\u00fcr\u00fctt\u00fc\u011f\u00fc konferansa Barry Callebaut T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Neslihan Nigiz Ulak, Eti G\u0131da \u0130cra Kurulu Ba\u015fkan\u0131 Hakan Polato\u011flu ve Durukan \u015eekerleme Y\u00f6netim Kurulu E\u015f Ba\u015fkan\u0131 Nedim Durukan konu\u015fmac\u0131 olarak kat\u0131ld\u0131.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6994 aligncenter\" src=\"https:\/\/www.tgdf.org.tr\/chn\/wp-content\/uploads\/2020\/05\/neslihan-nigiz-ulak.jpg\" alt=\"\" width=\"750\" height=\"421\" \/><\/p>\n<h2 style=\"text-align: left;\"><strong>Neslihan Nigiz Ulak: \u201c\u0130lk \u00f6nceli\u011fimiz \u00e7al\u0131\u015fanlar\u0131n sa\u011fl\u0131\u011f\u0131n\u0131 g\u00fcvence alt\u0131na almak oldu\u201d<\/strong><\/h2>\n<p style=\"text-align: justify;\">Neslihan Nigiz Ulak Barry Callebaut olarak COVID-19 s\u00fcrecinde \u00f6ncelikle \u00e7al\u0131\u015fan sa\u011fl\u0131\u011f\u0131n\u0131 g\u00fcvence alt\u0131na almak \u00fczere giri\u015fimlerde bulunduklar\u0131n\u0131, devam\u0131nda tedarik zincirinin k\u0131r\u0131lmamas\u0131, finansal desteklerin ortaya koyulmas\u0131, g\u0131da g\u00fcvenli\u011finin sa\u011flanmas\u0131, m\u00fc\u015fteriye dijital yollarla ula\u015fma konular\u0131na odakland\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n<h2 style=\"text-align: left;\">\u201cSekt\u00f6r hammaddeden rafa kadar g\u0131da g\u00fcvenilirli\u011fi konusunda ba\u015far\u0131l\u0131 oldu\u201d<\/h2>\n<p style=\"text-align: justify;\">Ulak, y\u0131llar boyu t\u00fcketicinin g\u00fcvenine yat\u0131r\u0131m yapm\u0131\u015f, sad\u0131k bir kitle olu\u015fturmu\u015f markalar\u0131n salg\u0131n s\u00fcrecinden fazla etkilenmedi\u011fini, t\u00fcketicilerin \u00f6zellikle h\u0131zl\u0131 al\u0131\u015fveri\u015f d\u00fcrt\u00fcs\u00fcyle bildikleri, tan\u0131d\u0131klar\u0131 \u00fcr\u00fcnlere y\u00f6neldiklerini ifade etti. COVID-19 s\u00fcrecinde end\u00fcstriyel g\u0131dada al\u0131nan ciddi \u00f6nlemler sayesinde zincirin k\u0131r\u0131lmad\u0131\u011f\u0131n\u0131 vurgulayan Ulak, sekt\u00f6r\u00fcn hammaddeden rafa kadar g\u0131da g\u00fcvenilirli\u011fi konusunda iyi i\u015f \u00e7\u0131kard\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6992 aligncenter\" src=\"https:\/\/www.tgdf.org.tr\/chn\/wp-content\/uploads\/2020\/05\/hakan-polatlioglu.jpg\" alt=\"\" width=\"750\" height=\"421\" \/><\/p>\n<h2 style=\"text-align: left;\"><strong>Hakan Polatl\u0131o\u011flu: \u201cCOVID-19 s\u00fcrecinde firma \u00f6ncelikleri de\u011fi\u015fti\u201d<\/strong><\/h2>\n<p style=\"text-align: justify;\">Hakan Polatl\u0131o\u011flu ise konu\u015fmas\u0131nda COVID-19\u2019un e\u015fi g\u00f6r\u00fclmemi\u015f bir k\u00fcresel kriz oldu\u011funu s\u00f6yledi. Eti G\u0131da olarak salg\u0131n \u00f6ncesinde g\u00fcndemlerinde olan bir\u00e7ok konuyu ve bunlara akan kaynaklar\u0131 dondurduklar\u0131n\u0131 ifade eden Polatl\u0131o\u011flu, normale d\u00f6n\u00fc\u015f s\u00fcrecinde bu konulara geri d\u00f6n\u00fcl\u00fcp d\u00f6n\u00fclemeyece\u011finin ise hen\u00fcz bilinemedi\u011fini belirtti.<\/p>\n<h2 style=\"text-align: left;\">\u201cYeni krizlere dayan\u0131kl\u0131 stratejik modeller geli\u015ftirilmeli\u201d<\/h2>\n<p style=\"text-align: justify;\">\u0130\u00e7inde bulunulan d\u00f6nemin kay\u0131p olarak g\u00f6r\u00fclmemesi gerekti\u011fini, bu sayede yenilenmeye ve stratejik d\u00fc\u015f\u00fcnce \u00fcretmeye kaynak aktard\u0131klar\u0131n\u0131 s\u00f6yleyen Polatl\u0131o\u011flu, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde ya\u015fanabilecek yeni krizlere daha diren\u00e7li stratejik modeller geli\u015ftirmenin gere\u011fini vurgulad\u0131. Polatl\u0131o\u011flu bir soru \u00fczerine sekt\u00f6r\u00fcn uluslararas\u0131 pazarda zaten g\u00fc\u00e7l\u00fc oldu\u011fu i\u00e7in yeni bir aray\u0131\u015fa girmesine gerek olmad\u0131\u011f\u0131n\u0131, ancak ticari ba\u011flant\u0131lar\u0131n geli\u015fmeler \u0131\u015f\u0131\u011f\u0131nda yeniden g\u00f6zden ge\u00e7irilmesi gerekti\u011fini ifade etti.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6993 aligncenter\" src=\"https:\/\/www.tgdf.org.tr\/chn\/wp-content\/uploads\/2020\/05\/nedim-durukan.jpg\" alt=\"\" width=\"750\" height=\"421\" \/><\/p>\n<h2 style=\"text-align: left;\"><strong>Nedim Durukan: \u201cM\u00fc\u015fterinin yan\u0131nda oldu\u011fumuzu, sa\u011fl\u0131klar\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz\u00fc g\u00f6sterdik\u201d<\/strong><\/h2>\n<p style=\"text-align: justify;\">Nedim Durukan da konferansta Durukan \u015eekerleme olarak deneyimlerini aktard\u0131. \u00d6zellikle T\u00fcrkiye\u2019de bir\u00e7ok k\u00f6kl\u00fc firman\u0131n zaman i\u00e7erisinde \u00e7ok \u00e7e\u015fitli krizlerle kar\u015f\u0131la\u015fm\u0131\u015f oldu\u011funu belirten Durukan, bu sayede geli\u015fmelere uygun aksiyonlar\u0131 h\u0131zla alabildiklerine dikkat \u00e7ekti. COVID-19 s\u00fcrecinin d\u00fcnya i\u00e7in hassas bir d\u00f6nem oldu\u011funu s\u00f6yleyen Durukan, \u015firket olarak m\u00fc\u015fteriler ile ileti\u015fim kurduklar\u0131n\u0131, yanlar\u0131nda olduklar\u0131 hissini ba\u015far\u0131yla verdiklerini belirtti.<\/p>\n<h2 style=\"text-align: left;\">\u201cCOVID-19 d\u00f6neminde de\u011fi\u015fen \u00fcr\u00fcn taleplerini dikkate alaca\u011f\u0131z\u201d<\/h2>\n<p style=\"text-align: justify;\">Durukan, d\u00fcrt\u00fcsel sat\u0131n almaya y\u00f6nelik \u00fcr\u00fcnlerin karantinadan etkilendi\u011fini, bu nedenle yeni \u00fcr\u00fcnler i\u00e7in Ar-ge \u00e7al\u0131\u015fmalar\u0131na ba\u015flad\u0131klar\u0131n\u0131 ifade etti. Konu\u015fmas\u0131nda ihracat verilerine de yer veren Durukan, portf\u00f6ydeki baz\u0131 \u00fcr\u00fcnlere olan talebin d\u00fc\u015ferken baz\u0131 \u00fcr\u00fcnlerde art\u0131\u015f g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc, firman\u0131n bunlar\u0131 de\u011ferlendirece\u011fini ve gelecekte hangi \u00fcr\u00fcnlere \u00f6ncelik verilece\u011fi konusundaki se\u00e7imlerde bu bilgilerin etkili olaca\u011f\u0131n\u0131 da vurgulad\u0131.<\/p>\n<p><iframe loading=\"lazy\" width=\"750\" height=\"421\" src=\"https:\/\/www.youtube.com\/embed\/MRd5n660l8c\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TGDF Akademi\u2019nin COVID-19 Konferanslar\u0131 serisinde \u015fekerli mamul sekt\u00f6r\u00fc incelendi. \u015eekerli mamul sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen isimleri, salg\u0131n\u0131n sekt\u00f6re etkilerini de\u011ferlendirerek \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te yap\u0131lmas\u0131 gerekenler konusunda dinleyicileri ayd\u0131nlatt\u0131. \u015eekerli mamul sekt\u00f6r\u00fc \u00f6zellikle ihracat a\u00e7\u0131s\u0131ndan T\u00fcrk g\u0131da sanayiinin en \u00f6nemli alt sekt\u00f6rlerinden biri. T\u00dc\u0130K verilerine g\u00f6re 2018 y\u0131l\u0131nda \u015fekerli mamul \u00fcretim de\u011feri 11,7 milyar TL oldu. Salg\u0131na ra\u011fmen [&hellip;]<\/p>\n","protected":false},"author":1440,"featured_media":6995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"class_list":["post-6991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faaliyetlerimiz"],"_links":{"self":[{"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/posts\/6991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/users\/1440"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/comments?post=6991"}],"version-history":[{"count":0,"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/posts\/6991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/media\/6995"}],"wp:attachment":[{"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/media?parent=6991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/categories?post=6991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/tags?post=6991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}