{"id":6978,"date":"2020-05-21T16:00:50","date_gmt":"2020-05-21T16:00:50","guid":{"rendered":"https:\/\/www.tgdf.org.tr\/chn\/?p=6978"},"modified":"2020-05-26T17:05:50","modified_gmt":"2020-05-26T17:05:50","slug":"covid-19-sonrasi-makarna-sektoru-nereye-gidiyor","status":"publish","type":"post","link":"https:\/\/www.tgdf.org.tr\/chn\/covid-19-sonrasi-makarna-sektoru-nereye-gidiyor\/","title":{"rendered":"COVID-19 Sonras\u0131 Makarna Sekt\u00f6r\u00fc Nereye Gidiyor?"},"content":{"rendered":"

TGDF Akademi taraf\u0131ndan d\u00fczenlenen COVID-19 Konferanslar\u0131 \u00e7er\u00e7evesinde Makarna Sekt\u00f6r\u00fc de\u011ferlendirildi. Makarna sekt\u00f6r\u00fcn\u00fcn ihracat\u0131n\u0131n detayl\u0131 \u015fekilde tart\u0131\u015f\u0131ld\u0131\u011f\u0131 konferansta, COVID-19 s\u00fcrecinde sekt\u00f6r\u00fcn \u00fcr\u00fcn arz\u0131nda ya\u015fad\u0131klar\u0131 ve makarna t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 da konu\u015fuldu.<\/strong><\/p>\n

TGDF Genel Sekreteri \u0130lknur Menlik\u2019in moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi konferansa konu\u015fmac\u0131 olarak M\u00dcSAD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Nihat Uysall\u0131, TMSD Ba\u015fkan\u0131 Abd\u00fclkadir K\u00fclah\u00e7\u0131o\u011flu, M\u00dcSAD Y\u00f6netim Kurulu \u00dcyesi Murat Bozkurt ve TMSD Y\u00f6netim Kurulu \u00dcyesi Aykut G\u00f6ymen kat\u0131ld\u0131.<\/p>\n

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Nihat Uysall\u0131: \u201cT\u00fcrkiye\u2019yi makarnaya bo\u011far\u0131z\u201d<\/strong><\/h2>\n

Uysall\u0131, COVID-19 s\u00fcrecinin ba\u015f\u0131nda bir gazeteye s\u00f6yledi\u011fi ve \u00fclkede b\u00fcy\u00fck yank\u0131 uyand\u0131ran \u201cMerak etmeyin gerekirse T\u00fcrkiye\u2019yi makarnaya bo\u011far\u0131z\u201d s\u00f6z\u00fcn\u00fcn nas\u0131l s\u00f6ylendi\u011fini \u015f\u00f6yle anlatt\u0131:<\/p>\n

\u201cCOVID-19\u2019la birlikte halkta do\u011fal olarak s\u0131ra d\u0131\u015f\u0131 kayg\u0131lar ortaya \u00e7\u0131kt\u0131. Biz, makarnaya hakimiz, matemati\u011fini biliyoruz diye d\u00fc\u015f\u00fcn\u00fcyorduk. \u00dcretim rakamlar\u0131n\u0131, ihtiyac\u0131n\u0131 detayl\u0131 bir \u015fekilde anlatt\u0131k ancak piyasa bir t\u00fcrl\u00fc ikna olmuyordu.<\/p>\n

O an \u00e7ok g\u00fc\u00e7l\u00fc bir mesaj vermek gerekti\u011fini hissettim. Normal olmayan d\u00f6nemde normal mesajlar\u0131n, verilerle desteklense bile i\u015fe yaramad\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. Bu nedenle bir gazeteye 'Merak etmeyin gerekirse T\u00fcrkiye\u2019yi makarnaya bo\u011far\u0131z<\/em>' s\u00f6z\u00fcn\u00fc s\u00f6yledim.<\/p>\n

Sonra panik al\u0131\u015fveri\u015f s\u00fcrd\u00fc\u011f\u00fc d\u00f6nemde zaman zaman marketler zaman zaman bo\u015fald\u0131. Ancak ertesi g\u00fcn yine bu raflar\u0131 doldurmay\u0131 ba\u015fard\u0131k. T\u00fcketiciler bunu kendi de g\u00f6zlemledi ve bir nebze olsun sakinle\u015fti. O kaotik ortam yaln\u0131zca s\u00f6zlerle sakinle\u015fmedi, t\u00fcm sekt\u00f6r\u00fcn arzdaki ba\u015far\u0131s\u0131 bunu sa\u011flad\u0131.\u201d<\/p>\n

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Abd\u00fclkadir K\u00fclah\u00e7\u0131o\u011flu: Makarna sekt\u00f6r\u00fc iyi bir s\u0131nav verdi<\/strong><\/h2>\n

Makarna sekt\u00f6r\u00fcn\u00fcn zor ko\u015fullar alt\u0131nda t\u00fcketiciyi \u00fcr\u00fcn arz\u0131 konusunda s\u0131k\u0131nt\u0131ya d\u00fc\u015f\u00fcrmedi\u011fini ifade eden K\u00fclah\u00e7\u0131o\u011flu, \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cCOVID-19\u2019un ilk g\u00fcnlerindeki panik ortam\u0131nda t\u00fcketici temel g\u0131dalardan olan, kolay eri\u015filebilir, sa\u011fl\u0131kl\u0131, besleyici ve g\u00fcvenilir bir \u00fcr\u00fcn olan makarnaya y\u00f6neldi. Makarnan\u0131n uzun raf \u00f6mr\u00fcne sahip olmas\u0131 ve farkl\u0131 \u00e7e\u015fitte yemekler yapmaya elveri\u015fli olmas\u0131 di\u011fer g\u0131dalardan art\u0131s\u0131. Bu nedenle fazlaca tercih edildi ve raflarda h\u0131zl\u0131 eksilme oldu.<\/p>\n

Makarna sekt\u00f6r\u00fc olarak bizler sorulan her soruya uygun cevaplar vererek, bas\u0131na yapt\u0131\u011f\u0131m\u0131z her a\u00e7\u0131klamada \u00f6zen g\u00f6stererek panik ortam\u0131n\u0131 rahatlatt\u0131k. T\u00fcketici d\u0131\u015f\u0131nda tabi konunun bir de market taraf\u0131 var. Onlar\u0131n pani\u011fini yat\u0131\u015ft\u0131rmak i\u00e7in de \u00e7al\u0131\u015fmalar yapt\u0131k. Di\u011fer taraftan medya yoluyla t\u00fcketicilere ula\u015fmaya \u00e7al\u0131\u015ft\u0131k. Sekt\u00f6r olarak bu konuda iyi bir s\u0131nav verdi\u011fimizi d\u00fc\u015f\u00fcn\u00fcyorum. Refleks olarak yapt\u0131\u011f\u0131m\u0131z ilk hamlemiz ihracat\u0131 sipari\u015flerimizi ertelemek oldu. Ramazan \u00f6n\u00fc olmas\u0131, bu\u011fday stoklar\u0131m\u0131z\u0131n iyi durumda olmas\u0131 da burada art\u0131 oldu.\u201d<\/p>\n

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Murat Bozkurt: \u201cMakarnay\u0131 olmas\u0131 gerekenden ucuza ihra\u00e7 ediyoruz\u201d<\/strong><\/h2>\n

Makarna ihracat\u0131ndaki birim fiyat\u0131n\u0131n sekt\u00f6r\u00fcn hak etti\u011finin alt\u0131nda oldu\u011funu s\u00f6yleyen Bozkurt, sorunu \u015fu s\u00f6zlerle anlatt\u0131:<\/p>\n

\u201cT\u00fcrkiye\u2019nin birim ihracat fiyat\u0131nda geride olmas\u0131n\u0131n sebebi asl\u0131nda bak\u0131\u015f a\u00e7\u0131s\u0131yla ilgili. \u0130talya bir markad\u0131r. Ancak d\u00fcnyada art\u0131k bir T\u00fcrk makarnas\u0131 ger\u00e7e\u011fi var. Bunun marka haline gelip gelemeyece\u011fi ve kalite alg\u0131s\u0131 fark\u0131n kapanabilmesinde \u00f6nemli.<\/p>\n

Biz fiyatla makarna satmaya \u00e7al\u0131\u015fan \u00fclkeyiz. Ancak elimizdeki \u00fcr\u00fcn k\u0131ymetli bir \u00fcr\u00fcn. T\u00fcrkiye\u2019deki teknolojimiz gayet iyi, \u0130talyanlardan geride de\u011filiz. Kulland\u0131\u011f\u0131m\u0131z bu\u011fday hammaddesi d\u00fcnyadaki standarttan farkl\u0131 de\u011fil.<\/p>\n

Marka ve alg\u0131dan kaynaklanan bir fark olmas\u0131 do\u011fal, ancak fiyat fark\u0131n\u0131 t\u00fcm\u00fcn\u00fc a\u00e7\u0131klamak i\u00e7in yeterli de\u011fil. Bu bizim biraz kendimizle olan m\u00fccadelemiz. \u015eu anda T\u00fcrkiye birim fiyat\u0131n\u0131 y\u00fckseltse dahi, \u015fu andaki sat\u0131\u015f miktar\u0131n\u0131n alt\u0131na d\u00fc\u015fmeyecektir.\u201d<\/p>\n

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Aykut G\u00f6ymen<\/strong>: AB makarnada \u0130talya\u2019ya ayr\u0131cal\u0131k tan\u0131yor<\/strong><\/h2>\n

AB\u2019nin uygulad\u0131\u011f\u0131 kota nedeniyle T\u00fcrkiye\u2019nin AB makarna pazar\u0131na giremedi\u011fini s\u00f6yleyen G\u00f6ymen, \u015funlar\u0131 ekledi:<\/p>\n

\u201cT\u00fcrkiye\u2019nin makarna sat\u0131\u015f fiyat\u0131n\u0131 \u0130talya ile kar\u015f\u0131la\u015ft\u0131rmay\u0131 do\u011fru bulmuyorum. \u0130talya\u2019n\u0131n ihracat\u0131n\u0131n %75\u2019i AB \u00fclkelerine yap\u0131l\u0131yor. T\u00fcrkiye'den makarna ihracat\u0131 ise %70 civar\u0131nda Afrika \u00fclkelerine yap\u0131l\u0131yor. Bunun sebebi AB\u2019ye makarna ihracat\u0131m\u0131zda 20 bin ton gibi kota olmas\u0131. Bu kota, i\u00e7erisinde bulundu\u011fumuz 5. ayda neredeyse doldu.<\/p>\n

Dolay\u0131s\u0131yla Avrupa\u2019da, s\u00fcreklilik sa\u011flayabilecek b\u00fcy\u00fck zincirlerle anla\u015fma yapam\u0131yoruz. Y\u0131l\u0131n ilk 4 ay\u0131nda belli bir fiyatla sat\u0131n al\u0131p, sonradan kota nedeniyle artan maliyetlerle ithalat yapmak kar\u015f\u0131 taraf\u0131n istemedi\u011fi bir durum.\u201d<\/p>\n