{"id":6798,"date":"2020-04-28T06:05:14","date_gmt":"2020-04-28T06:05:14","guid":{"rendered":"https:\/\/www.tgdf.org.tr\/chn\/?p=6798"},"modified":"2020-05-01T06:14:18","modified_gmt":"2020-05-01T06:14:18","slug":"covid-19-ve-tarladan-sofraya-yas-meyve-sebze-sektoru","status":"publish","type":"post","link":"https:\/\/www.tgdf.org.tr\/chn\/covid-19-ve-tarladan-sofraya-yas-meyve-sebze-sektoru\/","title":{"rendered":"Covid-19 ve Tarladan Sofraya Ya\u015f Meyve Sebze Sekt\u00f6r\u00fc"},"content":{"rendered":"

Koronavir\u00fcs salg\u0131n\u0131 \u00e7er\u00e7evesinde \u00fclkemizde ya\u015f meyve sebze sekt\u00f6r\u00fcn\u00fcn durumu, konunun payda\u015flar\u0131nca de\u011ferlendirildi. TGDF Akademi\u2019nin d\u00fczenledi\u011fi videokonferans\u0131n moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc Meyve Suyu End\u00fcstrisi Derne\u011fi Ba\u015fkan\u0131 \u0130lker G\u00fcney yapt\u0131. <\/em><\/strong><\/span><\/p>\n

Programda ya\u015f meyve sebze \u00fcretiminden, t\u00fcketimine, ihracattan, hallerin rol\u00fcne t\u00fcm sorunlar ele al\u0131nd\u0131.\u00a0 \u00a0<\/em><\/strong><\/p>\n

\"\"\u00a0<\/em><\/strong><\/p>\n

Melisa Mutlu: \u201cSTK\u2019lar beraber \u00e7al\u0131\u015fmal\u0131\u201d<\/strong><\/span><\/p>\n

Etkinli\u011fin ilk konu\u015fmac\u0131s\u0131 T\u0130M \u0130stanbul Ya\u015f Meyve Sebze \u0130hracat\u00e7\u0131lar Birli\u011fi Ba\u015fkan\u0131 Melisa Mutlu oldu. Mutlu, g\u0131da ihracat\u0131n\u0131n \u00f6nemine Covid-19 salg\u0131n\u0131ndan \u00e7ok \u00f6nce dikkat \u00e7ekmi\u015f oldu\u011funu, ancak T\u00fcrkiye\u2019nin ya\u015f meyve sebze ve mamul sekt\u00f6r ihracat\u0131n\u0131n gereken seviyeye ula\u015famad\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n

Mutlu, T\u0130M\u2019in \u0130hracat\u0131n art\u0131r\u0131lmas\u0131 \u00e7al\u0131\u015fmalar\u0131 \u00e7er\u00e7evesinde ciddi giri\u015fimlerde bulundu\u011fu d\u00f6nemde ortaya \u00e7\u0131kan salg\u0131n\u0131n \u0130talya, \u0130spanya gibi bu sekt\u00f6rdeki rakipleri sarsarken T\u00fcrkiye\u2019de i\u015fletmelerin durmad\u0131\u011f\u0131na dikkat \u00e7ekti. Mutlu konu\u015fmas\u0131nda \u015fu noktalara de\u011findi:<\/p>\n

\u201cT\u00fcrkiye meyve sebze ihracat\u0131nda i\u015fin hamaliyesini yap\u0131yor\u201d<\/strong><\/span><\/p>\n

\u201cD\u00fcnya g\u0131da ticareti 2019\u2019da 1,5 trilyon dolar olurken, T\u00fcrkiye 18 milyar dolarla bundan sadece %1,2 milyar dolar pay ald\u0131. Meyve suyu, sos, konserve, sal\u00e7a gibi mamul \u00fcr\u00fcnlerde d\u00fcnya ticareti 182 milyar dolarken bizim pay\u0131m\u0131z sadece 1,5 milyar dolar. Bunun nedeni bizim i\u015fin hamaliyesini yap\u0131yor olmam\u0131z; d\u00f6kme, fason \u00fcretim yapmam\u0131z.<\/p>\n

Covid-19 salg\u0131n\u0131 g\u0131dan\u0131n ne kadar \u00f6nemli oldu\u011funu g\u00f6sterdi. Bu d\u00f6nemde hastal\u0131ktan ari k\u00f6yler, \u015fehirler yaratabilseydik hem turizm hem g\u0131da a\u00e7\u0131s\u0131ndan d\u00fcnyada bir farkl\u0131l\u0131k yaratabilirdik, ancak s\u00fcrecin y\u00f6netiminde ba\u015fka noktalara odakland\u0131k.<\/p>\n

\u201cA\u011f\u0131rl\u0131kl\u0131 olarak baz\u0131 \u00fclkelere \u00e7al\u0131\u015f\u0131yoruz. Ba\u015fka pazarlara da a\u00e7\u0131lmal\u0131y\u0131z\u201d<\/strong><\/span><\/p>\n

Ya\u015f meyve ihracat\u0131nda a\u011f\u0131rl\u0131kl\u0131 olarak baz\u0131 \u00fclkelerle \u00e7al\u0131\u015f\u0131yoruz ve en ufak s\u0131k\u0131nt\u0131da ihracat\u0131m\u0131z\u0131 kaybedebiliyoruz. D\u00fcnyan\u0131n birden fazla tedarik\u00e7iye gidece\u011fi, kendi \u00fcretimine a\u011f\u0131rl\u0131k verece\u011fi bu d\u00f6nemde d\u00fcnyan\u0131n di\u011fer \u00fclkelerine de ihracat\u0131m\u0131z\u0131 art\u0131rmam\u0131z laz\u0131m. \u00c7in art\u0131k ithalatta tercih edilen \u00fclke olmayabilir. T\u00fcrkiye olarak \u00e7ok y\u00fcksek teknoloji ve iyi hijyen ko\u015fullar\u0131 alt\u0131nda \u00fcretim yap\u0131yoruz. Dikkati \u00fczerimize \u00e7ekmeliyiz.<\/p>\n

Ancak bunun yolu serbest ticaret anla\u015fmalar\u0131 yapmaktan ge\u00e7miyor. \u00dcr\u00fcn ve \u00fclke baz\u0131nda te\u015fvikler verilmesi T\u00fcrkiye\u2019yi d\u00fcnya pazar\u0131nda daha agresif bir konuma getirebilir. Di\u011fer yandan d\u0131\u015f pazarlarda birbirimize rakip olmak \u00a0yerine beraberce ortak pazarlar yaratmam\u0131z gerekir.<\/p>\n

\u201cSTK\u2019lar\u0131n alternatif bir G\u0131da Kurulu olu\u015fturmas\u0131 gerekli\u201d<\/strong><\/span><\/p>\n

\u0130hracatta lojistik te\u015fviki \u00e7ok \u00f6nemli. Ancak T\u00fcrkiye D\u00fcnya Ticaret \u00d6rg\u00fct\u00fc\u2019n\u00fcn te\u015fvikle ilgili y\u00f6netmeli\u011fine imza atm\u0131\u015f oldu\u011fu i\u00e7in lojistik deste\u011fini kullanam\u0131yoruz. Bu nedenle d\u00fcnyaya kar\u015f\u0131 avantaj sa\u011flamak i\u00e7in alternatif sistemler \u00fczerinde \u00e7al\u0131\u015f\u0131lmas\u0131 gerekiyor.<\/p>\n

Bunun i\u00e7in ise sadece belli STK\u2019lar\u0131n tek ba\u015flar\u0131na de\u011fil birlikte \u00e7al\u0131\u015fmaya ba\u015flamas\u0131 gerekiyor. Avantajl\u0131 konuma gelmek i\u00e7in sekt\u00f6r\u00fcn t\u00fcm payda\u015flar\u0131n\u0131n bir araya gelmesi gerekiyor. Bu ama\u00e7la bilim kurulu benzeri bir alternatif g\u0131da kurulu olu\u015fturulursa sorunlar \u00e7\u00f6z\u00fclebilir. Tohumdan sofraya, tohumdan ihracata zincirin bozulmadan tedari\u011fini sa\u011flarsak hem i\u00e7 piyasada hemde uluslararas\u0131 pazarda \u00e7ok daha g\u00fc\u00e7l\u00fc oluruz.<\/p>\n

\u201c\u0130nsanlar topra\u011fa geri d\u00f6n\u00fcyor\u201d<\/strong><\/span><\/p>\n

Covid-19 sonras\u0131nda \u00fclkelerin ithalat, ihracat ve \u00fcretimle ilgili ne gibi tedbirler alaca\u011f\u0131n\u0131 bilmiyoruz. Ancak genel g\u00f6r\u00fcn\u00fcm \u00fclkelerin kendi vatanda\u015flar\u0131n\u0131 fiyat art\u0131\u015flar\u0131ndan korumak i\u00e7in ihracat\u0131 durduraca\u011f\u0131 ya da kota koyaca\u011f\u0131, kendi \u00fcretimlerine a\u011f\u0131rl\u0131k verece\u011fi y\u00f6n\u00fcnde.<\/p>\n

T\u00fcrkiye\u2019de b\u00fcy\u00fck \u015fehirlerdeki bir\u00e7ok ki\u015fi salg\u0131n sonras\u0131nda k\u00f6y\u00fcne d\u00f6nd\u00fc. Bunlar\u0131n bir k\u0131sm\u0131 orada kalacak, \u00e7ift\u00e7ili\u011fe d\u00f6necek. \u00c7ift\u00e7ileri kooperatifler, ihracat\u00e7\u0131lar, sanayi e\u011fitebilir. Haller de bu sistemin i\u00e7inde olmal\u0131. Payda\u015flar\u0131 sistem d\u0131\u015f\u0131nda b\u0131rakamay\u0131z. Sorunlar sistem i\u00e7inde \u00e7\u00f6z\u00fclmeli.<\/p>\n

\u201cS\u00f6zle\u015fmeli tar\u0131mda hukuki yapt\u0131r\u0131m olmal\u0131\u201d<\/strong><\/span><\/p>\n

\u00dclkemizde ise sanayiye y\u00f6nelik tar\u0131msal \u00fcretimin pay\u0131n\u0131n art\u0131r\u0131lmas\u0131 gerekiyor. Ya\u015f meyve sebze sistemi do\u011fru i\u015flemiyor. Ekim alanlar\u0131n\u0131n d\u00fczenlenmesi ve art\u0131r\u0131lmas\u0131, tar\u0131m\u0131n \u00f6zellikle kooperatifler yoluyla tekrar organize edilmesi, bu \u015fekilde hem end\u00fcstrinin hem ya\u015f sebze meyve ihracat\u0131n\u0131n doyurulabilece\u011fi bir sistem kurulmas\u0131 gerekiyor. T\u00fcrkiye\u2019de durum sistemli i\u015flemiyor, nerede eksik varsa \u00fcr\u00fcn oraya kayd\u0131r\u0131l\u0131yor. S\u00f6zle\u015fmeli tar\u0131m sistemi \u00fcreticiye g\u00fcvence sa\u011flam\u0131yor. Bunun hukuksal yapt\u0131r\u0131m\u0131 d\u00fczenlenmeli.<\/p>\n

\"\"<\/p>\n

\u0130lyas K\u0131l\u0131\u00e7: \u201cPar\u00e7alanm\u0131\u015f tar\u0131m arazilerinin b\u00fct\u00fcnle\u015ftirilmesi gerekli\u201d<\/strong><\/span><\/p>\n

Etkinlikte ikinci konu\u015fmac\u0131 Tar\u0131m Kredi Kooperatifleri Pazarlama Ba\u015fkan\u0131 \u0130lyas K\u0131l\u0131\u00e7 oldu. Tar\u0131m Kredi Kooperatiflerinin b\u00fcnyesinde 800 bin \u00e7ift\u00e7i bulundu\u011funu s\u00f6yleyen K\u0131l\u0131\u00e7, olu\u015fumun sadece bir kredi kurulu\u015fu olarak i\u015flemedi\u011fini, \u00e7ift\u00e7ilerin \u00fcr\u00fcnlerini g\u0131da sanayii ile bulu\u015fturdu\u011funu da belirtti.<\/p>\n

K\u0131l\u0131\u00e7 kurulu\u015fun arac\u0131lar\u0131 ortadan kald\u0131rarak meyve suyu, makarna, ni\u015fasta gibi sekt\u00f6rlere yeterli miktarda kaliteli \u00fcr\u00fcn sa\u011flamak \u00fczere arka arkaya i\u015f birli\u011fi protokolleri yapt\u0131klar\u0131n ifade etti. K\u0131l\u0131\u00e7 konu\u015fmas\u0131nda \u015funlara de\u011findi:<\/p>\n

\u201cS\u00f6zle\u015fmeli tar\u0131mda ceza yerine prim modeli olmal\u0131\u201d<\/strong><\/span><\/p>\n

S\u00f6zle\u015fmeli tar\u0131m konusunda Avrupa\u2019dan \u00e7ok gerideyiz. T\u00fcrkiye de bu d\u00fczeye gelebilir, ancak yasal altyap\u0131da s\u0131k\u0131nt\u0131 var. \u0130mzalanan s\u00f6zle\u015fmenin her iki taraf i\u00e7in de senet kadar de\u011feri yok. Her iki taraf da duruma g\u00f6re s\u00f6zle\u015fmeyi feshedebiliyor. Bu konuda bir ceza sisteminin uygulanmas\u0131 zor. Ceza yerine bir primleme, destekleme modeli daha uygun.<\/p>\n

Desteklemelerin \u00e7ift\u00e7iye ula\u015fmas\u0131 ile ilgili s\u0131k\u0131nt\u0131lar var, \u00f6rne\u011fin \u0130stanbul\u2019da \u00fcretim olmamas\u0131na ra\u011fmen bu \u015fehre destek gidiyor. Halbuki daha az destek ile daha kaliteli \u00fcr\u00fcn \u00fcretilmesi m\u00fcmk\u00fcn. Arazi par\u00e7alanmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7mek art\u0131k m\u00fcmk\u00fcn de\u011fil. Yap\u0131lmas\u0131 gereken topraklar\u0131n par\u00e7alanmamas\u0131na de\u011fil, par\u00e7alanm\u0131\u015f arazilerin b\u00fct\u00fcnle\u015ftirmeye giderek b\u00fcy\u00fct\u00fclmesine \u00e7al\u0131\u015fmak.<\/p>\n

\u201c\u00dclkemizde g\u0131da s\u0131k\u0131nt\u0131s\u0131 olmaz, d\u00fcnyadan talep artar. Tedarik\u00e7i olmal\u0131y\u0131z\u201d<\/strong><\/span><\/p>\n

Covid-19 sonras\u0131nda \u00fclkemizin g\u0131da s\u0131k\u0131nt\u0131s\u0131 \u00e7ekece\u011fini sanm\u0131yorum, ama d\u00fcnya piyasas\u0131 bizden farkl\u0131 olarak g\u0131da talebinde bulunacak. \u00dclkemiz tar\u0131m\u0131 kesintiye u\u011framad\u0131. Bu nedenle bu ve \u00f6n\u00fcm\u00fczdeki hasat d\u00f6nemlerinde \u00fclkemizin d\u00fcnyada a\u011f\u0131rl\u0131\u011f\u0131n\u0131n artaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. \u00d6n\u00fcm\u00fczdeki d\u00f6nem d\u00fcnyada g\u0131daya talep artacak, Tar\u0131m Kredi Kooperatifleri de arz\u0131 art\u0131rmak, tedarik\u00e7i olmak i\u00e7in \u00e7al\u0131\u015facak.<\/p>\n

\"\"<\/p>\n

Mustafa Manav: \u201cMarketlerden toptanc\u0131lara nakit ak\u0131\u015f\u0131 gecikiyor\u201d<\/strong><\/span><\/p>\n

\u0130TO Ya\u015f Meyve Sebze Sekt\u00f6r Meclisi \u00fcyesi \u00a0Mustafa Manav ise konu\u015fmas\u0131nda hallerdeki sorunlara de\u011finerek ba\u015flad\u0131. Halcinin \u00e7ift\u00e7inin mal\u0131n\u0131 satt\u0131ktan sonra 15 g\u00fcn i\u00e7erinde \u00f6deme yapmak zorunda oldu\u011funu hat\u0131rlatan Manav, gecikme oldu\u011funda \u00f6demenin halcinin teminat\u0131ndan kesilerek yap\u0131ld\u0131\u011f\u0131n\u0131, tekrarlan\u0131rsa d\u00fckkan\u0131n\u0131n kapat\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yledi. Manav buna kar\u015f\u0131n halcilerden mal alan marketlerin \u00f6demelerini en erken 2 ay sonra yapt\u0131\u011f\u0131na, bu nedenle halcilerin nakit ak\u0131\u015f\u0131 sorunu ile kar\u015f\u0131 kar\u015f\u0131ya kald\u0131\u011f\u0131na dikkat \u00e7ekti.<\/p>\n

Manav nakit ak\u0131\u015f\u0131 s\u0131k\u0131nt\u0131s\u0131n\u0131n \u00fcretimi etkiledi\u011fini, en az\u0131ndan et, s\u00fct, meyve ve sebzenin \u00f6demelerinin marketlerce 30 g\u00fcn i\u00e7inde yap\u0131lmas\u0131 gerekti\u011fini belirtti. Mustafa Manav konu\u015fmas\u0131nda \u015funlara de\u011findi:<\/p>\n

\u201cMarketler \u00fcr\u00fcn\u00fc do\u011frudan \u00e7ift\u00e7iden de alsa fiyat\u0131 d\u00fc\u015f\u00fcrm\u00fcyor\u201d<\/strong><\/span><\/p>\n

Marketlerin anlay\u0131\u015f\u0131 yanl\u0131\u015f. \u00d6zellikle meyve sebzede so\u011fuk depolama sistemi olmayanlar %12-14 fireyi g\u00f6ze al\u0131yor, bunu gerekti\u011finde maliyetlere ekliyor. Hale gelen mal\u0131n %10-13 civar\u0131nda maliyeti olurken \u00fcr\u00fcnler marketlerde %50-80 d\u00fczeyinde daha pahal\u0131 oluyor. Marketler \u00fcr\u00fcn\u00fc do\u011frudan \u00fcreticiden alsa bile fiyatlar de\u011fi\u015fmiyor. Buna ra\u011fmen bu konuda 30 y\u0131ld\u0131r hi\u00e7bir ad\u0131m at\u0131lm\u0131yor. Hatta sebze ve meyvelerin \u00f6demesinin 30 g\u00fcn i\u00e7inde yap\u0131lmas\u0131na y\u00f6nelik haz\u0131rlanan kanun bir \u015fekilde g\u00fcndemden \u00e7\u0131kar\u0131l\u0131yor.<\/p>\n

\u201cK\u00fc\u00e7\u00fck \u00e7ift\u00e7iler hale muhta\u00e7\u201d<\/strong><\/span><\/p>\n

Hallerle ilgili sorunlar\u0131n \u00e7o\u011fu k\u00fc\u00e7\u00fck \u00e7ift\u00e7i ve k\u00fc\u00e7\u00fck esnaf\u0131 ilgilendiriyor. Covid-19 sonras\u0131 i\u015fsizli\u011fin artaca\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Bu insanlar\u0131n bir k\u0131sm\u0131 k\u00f6y\u00fcne d\u00f6nd\u00fc, tar\u0131mla u\u011fra\u015fmaya ba\u015flad\u0131 bile. Biz s\u00f6zle\u015fmeli tar\u0131ma kar\u015f\u0131 de\u011filiz, ancak \u00fcreticinin %90\u2019\u0131 k\u00fc\u00e7\u00fck \u00e7ift\u00e7i. Bunlar hale muhta\u00e7. K\u00fc\u00e7\u00fck \u00e7ift\u00e7iler \u00fcretim yapt\u0131klar\u0131 b\u00f6lgede \u00fcr\u00fcnleri t\u00fcccara satamaz ya da markete veremezse hale g\u00f6ndermek durumunda. Bu noktada k\u00fc\u00e7\u00fck \u00fcretici ve halci \u00fcr\u00fcn takip sistemi ile ilgili sorunlar ya\u015f\u0131yor.<\/p>\n

\"\"<\/p>\n

Ozan Diren: \u201cTar\u0131m end\u00fcstrinin tedarik\u00e7isi de\u011fil, end\u00fcstri tar\u0131m\u0131n m\u00fc\u015fterisi olmal\u0131\u201d<\/strong><\/span><\/p>\n

Telekonferansa kat\u0131lan bir di\u011fer konu\u015fmac\u0131, Dimes\u2019ten Ozan Diren oldu. Diren halihaz\u0131rda ya\u015fanan sorunlar\u0131n giderilebilmesi i\u00e7in sanayicinin \u00e7ift\u00e7iyle birebir ili\u015fki i\u00e7erisinde \u00e7al\u0131\u015fmas\u0131 gerekti\u011fini vurgulad\u0131. Covid-19 sonras\u0131 s\u00fcrecin son derece dikkatli takip edilmesi gerekti\u011fini ifade eden Diren, t\u00fcketici trendlerinin izlenebilece\u011fini, ancak t\u00fcketicinin s\u00f6yledi\u011fi ile uygulad\u0131\u011f\u0131n\u0131n her zaman birbirini tutmad\u0131\u011f\u0131n\u0131 belirtti. Ozan Diren\u2019in s\u00f6zlerinden sat\u0131r ba\u015flar\u0131 \u015f\u00f6yle oldu:<\/p>\n

\u201cYap\u0131c\u0131 bir y\u0131k\u0131m ya\u015f\u0131yoruz\u201d<\/strong><\/span><\/p>\n

G\u00fcn\u00fcm\u00fczde daha besleyici \u00fcr\u00fcnlere do\u011fru bir kay\u0131\u015f var. Organik, rejeneratif fonksiyonel \u00fcr\u00fcnlere talepte art\u0131\u015f var. Vegan tarafa do\u011fru ak\u0131\u015f var. Bunlar daha da h\u0131zlanabilir, ancak \u015fu anda i\u015fletmelerin bir anda bu trendlere d\u00f6nmesinden ziyade bunlara d\u00f6nebilecek \u015fekilde haz\u0131rl\u0131kl\u0131 olmas\u0131 \u00f6nem ta\u015f\u0131yor. T\u00fcketici talepleri k\u0131sa vadeli ara\u015ft\u0131rmalarla takip edilmeli, gerekti\u011finde hi\u00e7bir teredd\u00fcde mahal vermeden o do\u011frultuda de\u011fi\u015febilmeye haz\u0131r olmal\u0131y\u0131z.<\/p>\n

Ya\u015fad\u0131\u011f\u0131m\u0131z d\u00f6nem yap\u0131c\u0131 bir y\u0131k\u0131m; bazen iyile\u015fmek i\u00e7in \u00f6nce y\u0131k\u0131lmak gerekiyor. Bu d\u00f6nemde kararlar\u0131m\u0131z\u0131 \u00e7ok iyi vermeliyiz. Tar\u0131ma dayal\u0131 sanayi \u00e7ok geni\u015f bir aile. Bu kadar geni\u015f bir yap\u0131n\u0131n esnek bir \u015fekilde \u00e7al\u0131\u015fabilmesini sa\u011flamak b\u00fcy\u00fck bir g\u00fc\u00e7, \u00f6zveri ve mesai gerektirecek.<\/p>\n

\u00a0<\/strong>\u201cSTK\u2019lar\u0131n bir arada \u00e7al\u0131\u015fma konusunda ne kadar ba\u015far\u0131l\u0131 oldu\u011funu g\u00f6sterdik\u201d<\/strong><\/span><\/p>\n

Covid-19 sonras\u0131 sanayi bak\u0131\u015f a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck de\u011fi\u015fikliklere gebe. Bu d\u00f6nemde \u00f6nce bir panik havas\u0131 ya\u015fand\u0131. Ama sonras\u0131nda T\u0130M, TGDF, T\u00dcS\u0130AD, MEYED gibi STK\u2019lar etkin bir rol oynayarak bir araya gelmeyi ba\u015fard\u0131, tar\u0131msal \u00fcretimin kesintiye u\u011framamas\u0131n\u0131 sa\u011flad\u0131. Bu durum birlikte \u00e7al\u0131\u015fma konusunda ne kadar ba\u015far\u0131l\u0131 olabildi\u011fimizi, \u00e7eki\u015fmeden toplu hareket edebildi\u011fimizde neleri de\u011fi\u015ftirebildi\u011fimizi g\u00f6sterdi.<\/p>\n

Yeni s\u00fcre\u00e7te ambalajl\u0131 g\u0131da \u00f6nem kazanacak gibi duruyor, kazanmal\u0131 da. Toplam meyve sebze ticaretinde end\u00fcstrinin pay\u0131 %10 civar\u0131nda. Ya\u015f meyve \u00fcreticileri ihracata a\u011f\u0131rl\u0131k veriyor, ancak durum b\u00f6yle olunca herhangi bir krizde reaksiyon vermemiz gecikiyor. End\u00fcstrinin pay\u0131n\u0131n %25 civar\u0131na \u00e7\u0131kar\u0131lmas\u0131 ihracat talebindeki azalma durumlar\u0131nda reaksiyonu kolayla\u015ft\u0131r\u0131r.<\/p>\n

\u201cFirmalar\u0131m\u0131z d\u0131\u015f pazarda rakip olmak yerine pazar\u0131 birlikte yaratmal\u0131\u201d<\/strong><\/span><\/p>\n

\u0130talya \u00c7in\u2019den sal\u00e7a al\u0131p bunu belli bir d\u00fczeyde i\u015fleyerek \u0130talya damgas\u0131 vurarak pazarl\u0131yor. \u00d6n\u00fcm\u00fczdeki s\u00fcre\u00e7te domates mi verece\u011fiz, yoksa sal\u00e7a markalar\u0131m\u0131zla bunlara rakip mi olaca\u011f\u0131z, bu s\u00fcreci nas\u0131l de\u011ferlendirece\u011fiz g\u00f6rmemiz laz\u0131m. D\u00fcnyada mamul \u00fcr\u00fcnlerin pazar\u0131 \u00e7ok y\u00fcksek. Bunlardan pay almak durumunday\u0131z. Firmalar\u0131m\u0131z d\u0131\u015f pazarda birbirine rakip olmak yerine pazar\u0131 birlikte yaratmal\u0131.<\/p>\n

\u015eimdiye kadar sanayiyi merkeze koyduk, tar\u0131m\u0131 tedarik\u00e7i olarak g\u00f6rd\u00fck. Art\u0131k paradigma de\u011fi\u015fikli\u011fi olmal\u0131. Tar\u0131m\u0131n etraf\u0131nda konumlanmal\u0131y\u0131z. Meyvecili\u011fin tar\u0131m i\u00e7inde \u00e7ok \u00f6zel bir yeri var, \u00e7ok daha planl\u0131 ve \u00f6ng\u00f6r\u00fcl\u00fc olunmas\u0131 gerekiyor. \u00dclkemiz meyve suyu end\u00fcstrisi gerek insan kaynaklar\u0131, gerek bilimsel ve teknolojik altyap\u0131 a\u00e7\u0131s\u0131ndan d\u00fcnyada \u00e7ok ileri bir seviyede. D\u0131\u015far\u0131dan hi\u00e7bir yard\u0131ma ihtiya\u00e7 olmadan bu d\u00f6n\u00fc\u015f\u00fcm\u00fc yapabiliriz.<\/p>\n