{"id":6297,"date":"2019-04-03T11:00:44","date_gmt":"2019-04-03T11:00:44","guid":{"rendered":"https:\/\/www.tgdf.org.tr\/chn\/?p=6297"},"modified":"2019-09-17T14:00:07","modified_gmt":"2019-09-17T14:00:07","slug":"tgdf-genel-sekreteri-menlikin-fuar-tesvikleri-elestirisine-kanadadan-destek","status":"publish","type":"post","link":"https:\/\/www.tgdf.org.tr\/chn\/tgdf-genel-sekreteri-menlikin-fuar-tesvikleri-elestirisine-kanadadan-destek\/","title":{"rendered":"TGDF Genel Sekreteri Menlik\u2019in \u201cFuar te\u015fvikleri\u201d ele\u015ftirisine Kanada\u2019dan destek!"},"content":{"rendered":"

Fuar te\u015fviklerinin yanl\u0131\u015fl\u0131\u011f\u0131na de\u011finerek, te\u015fvik mekanizmas\u0131n\u0131n g\u00f6zden ge\u00e7irilmesi gerekti\u011fini belirten TGDF Genel Sekreteri \u0130lknur Menlik\u2019e Kanada\u2019dan destek geldi.<\/strong><\/p>\n

G\u0131da sekt\u00f6r\u00fc Dubai Gulfood Fuar\u0131\u2019na \u00e7\u0131karma yapt\u0131!<\/h2>\n

Bloomberg HT canl\u0131 yay\u0131n\u0131nda fuar te\u015fviklerinin yanl\u0131\u015fl\u0131\u011f\u0131na de\u011finerek, te\u015fvik mekanizmas\u0131n\u0131n g\u00f6zden ge\u00e7irilmesi gerekti\u011fini belirten TGDF Genel Sekreteri \u0130lknur Menlik\u2019e Kanada\u2019dan destek geldi.<\/p>\n

Kanada\u2019da T\u00fcrk firmalar\u0131na destek i\u00e7in Montreal Teknoloji ve Ticaret Merkezi\u2019ni hayata ge\u00e7iren Y\u0131lmaz Nal\u00e7akar, \u201cS\u0131n\u0131rs\u0131z fuar te\u015fviki dolay\u0131s\u0131yla firmalar neredeyse her ay bir fuarda Devlet Te\u015fviki ile \u2018semt pazar\u0131 gibi tezg\u00e2h a\u00e7\u0131p\u2019 mal satmaya \u00e7al\u0131\u015f\u0131yorlar. Ama t\u00fcketiciler bilinmeyen \u00fcr\u00fcnleri, markalar\u0131 tercih etmezler\u201d dedi.<\/p>\n

T\u00fcrkiye G\u0131da ve \u0130\u00e7ecek Sanayi Dernekleri Federasyonu (TGDF) Genel Sekreteri \u0130lknur Menlik, 28 Mart Per\u015fembe ak\u015fam\u0131 Bloomberg HT Ana Haber canl\u0131 yay\u0131n\u0131nda Ali \u00c7a\u011fatay\u2019\u0131n konu\u011fu olarak, fuar kat\u0131l\u0131m destekleri konusunda \u00f6nemli a\u00e7\u0131klamalarda bulunmu\u015ftu.<\/p>\n

\"\"<\/p>\n

Fuar te\u015fvikleri konusundaki yanl\u0131\u015fl\u0131klar!<\/h2>\n

Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n daha \u00e7ok yurt d\u0131\u015f\u0131 fuarlara kat\u0131l\u0131m\u0131 desteklemeye odakl\u0131 te\u015fvik mekanizmas\u0131n\u0131n yanl\u0131\u015fl\u0131\u011f\u0131na vurgu yapan Menlik, \u201cDevlet fuarlara kat\u0131l\u0131m i\u00e7in ciddi destekler veriyor. Bir firma sadece fuarlara kat\u0131lmak i\u00e7in y\u0131lda 200 bin dolar te\u015fvik alabiliyor. Bu biraz art\u0131k, firmalar\u0131n \u00e7al\u0131\u015fanlar\u0131n\u0131 yurt d\u0131\u015f\u0131na g\u00f6nderdikleri \u2018turistik ama\u00e7l\u0131 gezi\u2019ye d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n

Fayda\/Maliyet analizi yapt\u0131\u011f\u0131m\u0131zda, bunun bizim ihracat\u0131m\u0131za katk\u0131s\u0131 y\u00fczde 2 bile de\u011fil. Bence bu yanl\u0131\u015ftan d\u00f6n\u00fclmeli ve te\u015fvik mekanizmas\u0131 g\u00f6zden ge\u00e7irilmeli. \u00dclkemizin kaynaklar\u0131yla yurt d\u0131\u015f\u0131 fuarlar yerine, kendi fuarlar\u0131m\u0131za destek verelim\u201d demi\u015fti.<\/p>\n

Menlik\u2019e Kanada\u2019dan destek geldi<\/h2>\n

TGDF Genel Sekreteri Menlik\u2019in bu \u00e7\u0131k\u0131\u015f\u0131na, binlerce kilometre uzaktan, Kanada\u2019dan destek geldi.<\/p>\n

Kanada\u2019da kurulu MS Global Lojistik \u015eirketi olarak, 1 Mart\u2019ta Montreal Teknoloji ve Ticaret Merkezi (MTTM) projesini hayata ge\u00e7irdiklerini bildiren Y\u0131lmaz Nal\u00e7akar, bir \u00fclkede i\u015f yapabilmenin \u00f6n ko\u015fulunun, o \u00fclke pazar\u0131nda tan\u0131n\u0131r olmaktan ge\u00e7ti\u011fini s\u00f6yledi. Nal\u00e7akar, \u015fu de\u011ferlendirmeleri yapt\u0131:<\/p>\n

\u201cFirmalar\u0131m\u0131z pazara kendi isim ve markalar\u0131 ile girmek yerine, daha ziyade distrib\u00fct\u00f6rler kanal\u0131yla ve nerdeyse s\u0131f\u0131r risk ile girmeyi ve kolay yoldan, emek sarf etmeden para kazanmay\u0131 tercih etmekteler. Ancak bu durumda pazar kontrol imkan\u0131n\u0131 tamamen distrib\u00fct\u00f6rlere b\u0131rakmaktalar ve distrib\u00fct\u00f6rlerin ba\u015fka bir \u00fclkeden daha avantajl\u0131 bir \u00fcr\u00fcn bulmas\u0131 halinde de pazar\u0131 tamamen kaybetmekteler.<\/p>\n

Hindistan, \u00c7in Halk Cumhuriyeti, Pakistan, \u0130talya, Yunanistan gibi \u00fclkeler bu riskleri bertaraf etmek i\u00e7in kendi firmalar\u0131 ile pazarda gittik\u00e7e daha fazla yer almakta ve kendi markalar\u0131n\u0131 bu pazarda g\u00fc\u00e7lendirmektedirler. \u00dclke olarak ihracat\u0131m\u0131z\u0131 bir t\u00fcrl\u00fc yeterli seviyeye \u00e7\u0131karamay\u0131\u015f\u0131m\u0131z\u0131n en b\u00fcy\u00fck sebeplerinden birisi de, d\u0131\u015f pazarlarda kal\u0131c\u0131 olamay\u0131\u015f\u0131m\u0131z ve dolay\u0131s\u0131yla yeterli ihracat ve \u00fcretimin olamay\u0131\u015f\u0131d\u0131r.\u201d<\/p>\n

\u201cFuarlarda semt pazar\u0131 gibi tezg\u00e2h a\u00e7\u0131l\u0131p, mal sat\u0131lmaya \u00e7al\u0131\u015f\u0131l\u0131yor\u201d<\/h2>\n

Firmalara verilen d\u00fczensiz fuar te\u015fviklerinin ve di\u011fer te\u015fviklerin de ayr\u0131 bir sorun oldu\u011funu vurgulayan Nal\u00e7akar, \u201cS\u0131n\u0131rs\u0131z fuar te\u015fviki dolay\u0131s\u0131yla firmalar nerdeyse her ay bir fuarda Devlet Te\u015fviki ile \u2018semt pazar\u0131 gibi tezg\u00e2h a\u00e7\u0131p mal satmaya\u2019 \u00e7al\u0131\u015f\u0131yorlar. Buralarda t\u00fcketicilerin bilinmeyen \u00fcr\u00fcnleri, bilinmeyen markalar\u0131 almad\u0131klar\u0131n\u0131 kabul edemiyorlar.<\/p>\n

Bu sebeple distrib\u00fct\u00f6rler de devaml\u0131l\u0131\u011f\u0131 olamayacak, talep oldu\u011funda hemen temin edilemeyecek \u00fcr\u00fcnleri alm\u0131yorlar. \u00c7o\u011fu insan T\u00fcrkiye\u2019yi bile tam tan\u0131m\u0131yorken, \u00fcr\u00fcnleri almak istemiyorlar. Bu sebeple firmalar\u0131n kendilerini, markalar\u0131n\u0131 tan\u0131tmalar\u0131 gerekir. T\u00fcrk \u00fcr\u00fcnleri ne kadar \u00e7ok piyasada tan\u0131n\u0131rsa \u00fclkemiz de tan\u0131nm\u0131\u015f olacak ve sonras\u0131nda piyasaya giren T\u00fcrk \u00dcr\u00fcnleri daha kolay kabul g\u00f6recektir. Ama bunun i\u00e7in firmalar\u0131m\u0131z\u0131n biraz \u00e7aba g\u00f6stermesi gerekir\u201d ifadelerini kulland\u0131.<\/p>\n

Y\u0131lmaz Nal\u00e7akar, Montreal Teknoloji ve Ticaret Merkezi ile Kuzey Amerika\u2019ya a\u00e7\u0131lmak isteyen veya halihaz\u0131rda bu pazarlarda yer alan T\u00fcrkiye\u2019deki \u00dcretici-\u0130hracat\u00e7\u0131 Giri\u015fimciler ve Teknogiri\u015fim firmalar\u0131na, tek \u00e7at\u0131 alt\u0131nda ortak depolama, lojistik imkanlar\u0131 sunarak maliyet avantaj\u0131 sa\u011flamak ve b\u00f6ylece Kuzey Amerika pazar\u0131nda daha g\u00fc\u00e7l\u00fc rekabet edebilme imkan\u0131 vermeyi ama\u00e7lad\u0131klar\u0131n\u0131 da dile getirdi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fuar te\u015fviklerinin yanl\u0131\u015fl\u0131\u011f\u0131na de\u011finerek, te\u015fvik mekanizmas\u0131n\u0131n g\u00f6zden ge\u00e7irilmesi gerekti\u011fini belirten TGDF Genel Sekreteri \u0130lknur Menlik\u2019e Kanada\u2019dan destek geldi. G\u0131da sekt\u00f6r\u00fc Dubai Gulfood Fuar\u0131\u2019na \u00e7\u0131karma yapt\u0131! Bloomberg HT canl\u0131 yay\u0131n\u0131nda fuar te\u015fviklerinin yanl\u0131\u015fl\u0131\u011f\u0131na de\u011finerek, te\u015fvik mekanizmas\u0131n\u0131n g\u00f6zden ge\u00e7irilmesi gerekti\u011fini belirten TGDF Genel Sekreteri \u0130lknur Menlik\u2019e Kanada\u2019dan destek geldi. Kanada\u2019da T\u00fcrk firmalar\u0131na destek i\u00e7in Montreal Teknoloji ve […]<\/p>\n","protected":false},"author":1440,"featured_media":6298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[426,425,128],"class_list":["post-6297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faaliyetlerimiz","tag-fuar","tag-fuar-tesvikleri","tag-ilknur-menlik"],"_links":{"self":[{"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/posts\/6297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/users\/1440"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/comments?post=6297"}],"version-history":[{"count":0,"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/posts\/6297\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/media\/6298"}],"wp:attachment":[{"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/media?parent=6297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/categories?post=6297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tgdf.org.tr\/chn\/wp-json\/wp\/v2\/tags?post=6297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}